Emilia George is a Manhattan-based maternity clothing line founded by Elle Wang in 2019.
Emilia George’s philosophy is simple: ‘Pregnancy is a beautiful moment where motherhood is imminent, and femininity is blossoming. But expectant (and postpartum) women in executive work environments often feel like a ‘shrinking violet’ – sacrificing quality, comfort, and style – cloaked in the uncomfortable, synthetic fabrics of today’s maternity and nursing clothing. Enter Emilia George: With thoughtful details and innovative, sustainable fabrics that make you look as good as you feel, Emilia George elevates motherhood during and after pregnancy, at work and at home, with substance and style. Uncompromised femininity is Motherhood in Full Bloom with Emilia George.’
Wang started Emilia George whilst pregnant after she found difficulty purchasing maternity clothing herself that was suitable for the workplace. As a Partnerships Advisor in International Development, she struggled to find maternity clothing that was comfortable, professional-looking, luxurious in feeling and stylish. With the environment in mind, she struggled to find clothing that was not only suitable for pregnant women but also reusable for postpartum mothers. Since founding Emilia George, she is on a mission to change the hassle of buying professional maternity clothing for all mothers to be and new mothers.
The design of each piece in their collection is truly unique. Not only do the designs conform to flatter the everchanging figure from pre-bump to postpartum, but many of the pieces also have hidden pockets, zippers, and other functions to allow nursing mothers easy access to breastfeeding. All pieces are designed and manufactured in the USA and the majority of pieces are machine washable. Since founding Emilia George, the collection has blossomed into a 26-piece clothing line that is not only luxurious in quality but uses sustainable fabrics including Cupro and other OEKO-TEX® certified materials. This means their clothing is safe for nursing babies and are free of chemicals that are potentially harmful to health. Their fabrics have other properties to them that make the clothing naturally breathable, cooling and very soft to touch.
Some of their bestsellers include The Zena Dress which retails on their website for $299. The dress is manufactured using 100% recycled fabric from post-consumer coca-cola bottles, which feels like silk on the skin but is also curve-hugging for a changing figure. The dress features hidden zippers which allow easy access for breastfeeding or pumping and easily pulls over the body easily to cater to third-trimester women. Other bestsellers include The Selina Dress which retails for $489 and The Meghan Dress which retails for $489. You can shop Emilia George at www.emiliageorgeofficial.com