With the proliferation of digital devices, businesses are increasingly switching to online platforms to make their presence felt. One of the crucial factors that go into creating a formidable digital presence is a reliable web hosting service.
No matter how appealing your aesthetics are or how compelling your content is, all your efforts can go down the drain if your website runs into problems quite frequently. So, before selecting a web hosting service, it’s vital to anticipate the potential issues so that you know what should be done to avoid them.
1) Poor Loading and Navigation Speed
If a website has dismal loading or navigation speed, it’s likely to get few visitors. In fact, according to a recent study, 75% of the users don’t return to a website that takes longer than 4 seconds to load. A sluggish website also ranks lower in Google search results. In other words, the speed of a website dictates the amount of traffic it generates.
Tackling Poor Speed
To avoid this issue, choose a service provider that has data centers in the same location as your end-users. Make sure your host is using quality hardware and support systems to mitigate network latency.
In addition to this, find out if your host provides you with Content Delivery Network (CDN). A CDN makes the cached version of your website available at improved speeds to your end-users based in different locations. This is particularly beneficial if your website has global visitors.
2) Inadequate Disclosure
A great percentage of web hosting providers do not disclose some part of their technical specifications and the reason is understandable: they aren’t comfortable mentioning the limitations of their service. While some of them may be offering old hardware, outdated software or narrow broadband connection, others may be recruiting support staff from third-world countries.
In a bid to retain valuable prospects, hosting service providers often provide incomplete information on their managed dedicated server hosting plans. This makes it difficult for you to understand the scope of service offered.
Tackling Inadequate Disclosure
To tackle the issue, you need to get well-acquainted with all the features of your web hosting plan before buying the subscription. Ask your prospective vendor all the relevant questions: how much uptime does their plan offer, what are the specifications of their software and hardware, what kind of support staff they have. If possible, go through customer ratings available on independent review sites such as Google and Yelp.
3) Insufficient Security
In light of the cybersecurity breaches we have seen in the last couple of years, security has assumed paramount importance. However, not many service providers prioritize security. Building a secure network takes time, money and effort which many hosts don’t want to invest in. Often, they offer a false sense of security to their prospective clients to lure them into buying their Windows dedicated server in India.
Clients that use a shared hosting service remain particularly vulnerable. Though shared accounts have firewalls for protection, at times these may not be sophisticated enough to prevent advanced malware from intruding your systems.
Tackling Insufficient Security
To make certain you don’t fall prey to unsolicited intrusion, examine the security measures the service provider has in place. They should mandatorily offer secure FTP connection, regular automated backups and scanning of web files. If you are using a shared hosting account, find out how easy or difficult it is to create new accounts and what kind of software is being used. Buy a web hosting plan only when you are convinced with the security terms.
4) Poor Customer Support
However good your website may be, fragile customer support can make your efforts go down the drain. If your host takes too long to fix an issue, it can be annoying for you and your customers. It’s also frustrating to get vague answers on the issues you bring up.
Tackling Poor Customer Support
It’s essential to identify what kind of and how much support your web host offers. While some of the service providers may have representatives available round-the-clock, others may ask you to fill a contact form to register your complaint. Still others may ask you to go through their FAQs to get your query answered.
In other words, every service provider doesn’t provide immediate support. To make sure you don’t end up with a less than perfect host, make sure to assess the levels of support in place. Find out if round-the-clock support is available and if yes, then what communication channels are in place.
5) Hidden Charges
More often than not, clients get lured into buying a package after viewing a flashy advertisement displaying very low rates. But when it comes to paying bills, the add-ons and extras get added to the invoice without their knowledge.
Tackling Hidden Charges
Plans with very low charges usually have a long lock-in period. So, if you sign up for a shorter period, say 1 to 3 months, you will end up paying a higher amount. If you are using a promo, find out how long you will be able to enjoy the promo rate before the regular rates apply. Your service provider needs to maintain transparency and convey the ins and outs of your dedicated server hosting plans upfront. Hosts that appear to be following shady practices are best avoided.
The aforementioned pointers need to be taken into consideration while analyzing the services offered by different hosting providers. By anticipating problems beforehand, you can avert the common web hosting issues and run your website without hassle.