In accordance with the findings reported by IBISWorld, the janitorial industry services are expected to reach a total revenue of $61 billion by 2019. There are over 836,000 businesses that employ over 1.8 million people and the industry is currently expected to grow at an annual growth rate of 1.9%. Further insights into the cleaning and janitorial businesses serving the nation proclaimed that janitors and cleaners constituted the largest portion of the workforce for the industry excluding maids and other housekeepers. Hence if you are a business owner, you know that there is a lot of need to promote yourself in the market. In this post, we would like to offer you some great suggestions as to how you can promote your cleaning and janitorial businesses. So let’s take a quick look at each one of them:
Build a Strong Brand Identity
Yours is a commercial line of business which is why in order to compete with other rivals within the industry you need to develop a robust business identity and brand personality. Your target market needs to be defined through comprehensive research and this will allows you to target businesses, schools, hospitals, restaurants, shop owners, and other establishments who would like to seek out your services. Furthermore, you need to create an eye-catchy logo, tagline, brand theme, slogan, or catchphrase for your cleaning and janitorial venture that can attract and bring in new customers. We strongly recommend that you create a custom cleaning and janitorial uniform for your workers. This will not only make them appear more professionally trained but it will also assist in promoting your services in the eyes of the general public, onlookers, and bystanders. You should also consider branding your worker’s tools, apparatus, and equipment along with company-owned vehicles so that your brand’s visibility is maximized.
Fortify Your Business Network
For any business to survive in the short run and continue to sustain its profitability, in the long run, they need to grow and strengthen their business network. Hence you need to forge long-lasting relationships with your suppliers, vendors, business partners, and other players in the market that assist you in performing your operations diligently. You can also register your business with the Local Chamber of Commerce and this will allow you to receive tons of referrals whenever a new opportunity is available.
Increase Your Involvement with the Community
Having goodwill amongst the masses and a positive word of mouth regarding your business is simply priceless and hence invaluable to your venture’s future growth and expansion. One sure-fire way to achieve that is to look for ways to involve the community around you. Try to give back as much as you can, join a charity or start your own, perform philanthropy, and publicize all such activities and business outings. You can also educate people and the community regarding the proper handling of potentially dangerous cleaning detergents and other chemicals that are used within offices and homes. You can visit schools to educate children and students as well as homes to make people learn more about storing cleaning detergents and keeping their loved ones safe from harm’s way.
Use Technology to Your Advantage
We exist in a world that has been infiltrated with progressive technology and the internet, effectively penetrating our private and personal circles as well as our professional lives. Hence as a business, you should use this as an opportunity to cash in on the current mechanics that govern the ecosystem. Your first priority should be to design and develop an attractive website and perform reasonable search engine optimization (SEO) tactics to make it rank higher on search engine result pages (SERPs). In the time it will become your most prized real estate in the virtual realm. Follow this up by creating your social media profile and page on various platforms including the likes of Facebook, Google+, LinkedIn, Instagram, Twitter, and YouTube to name a few. Lastly, you should register your business online on a variety of listing websites and customer review websites to get more traction for your venture.
We hope this post was able to offer you some great insights regarding how you can go about promulgating your cleaning and janitorial business. For more questions and queries regarding the topic, please feel free to let us know your comments in the section below.