Companies look to make the most of web design to get a portal for themselves which can attract visitors in large numbers. It is only the beginning as success cannot be guaranteed for a website just based on a large number of visitors. The User Interface (UI) and design have a lot to say in making a website tick all the right boxes to lure visitors, especially the target market.
Dubai is a vibrant city and a seat of cultural diversity in the Middle East. Business-wise too, it is a hot place to start a new venture so that you can have a good time battling it out with millions of other entrepreneurs. To come up with a great idea, you need to make things happen, and UI on a website is what needs to be taken care of. That’s where businesses need a best web design company in Dubai to offer them good support.
Let me offer you what businesses need to know to make UI their arsenal towards all the success. The following 5 points are not a definite list but come very close to being what most startups and SMEs need to get the most out of their web design and layout to attract customers.
- Know your Target Market
Researching the target market is usually reserved for a UX designer, but increasingly now UX designers need to have UI skills too. UX designers need to understand visual design and topography, for example, so that they can have a great time creating a design that really works. UI designers can offer businesses, with UX designers, an exemplary way to get a website. But not before they are accustomed to the target market.
Understanding the potential customers and the buyer persona let designers create a design that is targeted and highly likely to get a positive response from them. The interaction through design and color can make visitors of a website to get an excellent design and layout that can attract them no end.
2. Breaking Down the Choices
For businesses, there are several ways in which they can make the task of users a lot easier. This can be achieved by limiting and grouping choices. This simple process can make the process of selecting a product less complex by breaking it down. Take the example of how a simple Samsung Note can be broken down into hundreds of products based on colors, sizes, and network on which they run.
Users feel the process quite easy on the official Samsung website as they can easily pick a phone of their choice through a simple step-by-step interface. This is the power of UI, which allows users to make full use of it rather than looking for their phone from thousands of phones offered by Samsung.
3. Ask for Minimum Information at Each Step
This can be more related to the development of the website, but apt UI design also makes it quite a straightforward process. Least information required from a visitor makes him look forward to the next step rather than sigh in disbelief and think how much information he has to enter to complete the process. The fewer data a user has to input makes him eager to fill out the form rather than leave the process abruptly half-way through.
LinkedIn is a perfect example of this concern as it asks for minimum information like First and Last Name, email, and password when signing up. This takes just a minute or two, and everyone feels happy that he has finished the signup process in a jiffy. Other detailed information like personal or professional history can be entered at any time later.
4. A Radical Change in Design should be Avoided
There are countless examples where a radical change in the UI of a product or a website left its users scratching their head in disbelief. And sometimes it goes up to the level of Snapchat, which apart from getting a new logo, made its users agitated and frustrated to the point that they needed help to go through the new navigational options.
Similarly, businesses need to make changes to a current website in a way that doesn’t make the users puzzled as how to go about it. The “Join Now” button must be placed in the center of the screen, as like most of the websites. If you will put it in the bottom corner or something else, you will rue as most visitors will not be able to see the button in the first place. So, it’s better to stick to the basics and experiment just a little, keeping in mind the UI aspects.
5. Use of Images and Negative Space
Now, some of my readers may argue that this is not directly related to UI as this can be concerned with simple web design too. Let me clarify my point of view here. Images have the power to attract a person to no end. Use of high-quality and original images can have a solid and hammer-strong impact. Images of people using a product leave a better impression too as compared to a picture of your product on a table. Use your imagination to the fullest to come up with a great image.
It’s quite common for a UI designer to commit a mistake of cramming the content on a page and leave no space whatsoever. To make things easy to read and visualize for the visitor, you need to make full use of negative space. Give all the important icons and buttons, for example, enough space to make a solid impact. Provide them some room to breathe and the result will really amaze you. Strategically use the negative space, and you will surely get the attention of your target audience.
If you think that you have missed any point here and want some explanation about anything you have read, don’t be shy to ask a question. Furthermore, if you are confident that you can add something valuable to this blog, you are more than welcome.
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