With COVID-19’s current state, new technology has aided numerous enterprises, including small and medium-sized businesses in continuing operations while also increasing client safety.
The QR code is one of the technological breakthroughs that has stood out and has shown to be quite valuable in today’s environment.
As anyone can create one using a QR code generator online, QR codes become a novel approach that businesses use to promote more products and services to a wider audience.
What is a QR code?
Abbreviated from “Quick Response Code”, a QR code is a type of matrix barcode or two-dimensional barcode that is first designed in 1994 for the automotive industry in Japan.
A QR code is capable of storing lots of information such as a website, a video file, image file, audio, or documents. When scanned using a smartphone device, the user will be able to access the information instantly.
Two types of QR code: static and dynamic QR code
A dynamic QR code allows you to track the data of your QR code scans such as where, when, and which device was used to scan the QR. Moreover, its content is editable at any time to any other content with the same category without having to recreate the QR code.
On the other hand, a static QR code does not allow you to track your QR code scans and you cannot edit the content anymore after creating your QR code.
For business, dynamic QR codes are more beneficial than static as it saves money on printing by allowing data to be changed or replaced without recreating the QR code. With the use of tracking data on dynamic QR codes, you can compare which marketing platforms bring the most success for specific locations.
Ways on how to integrate the use of an editable QR code into your business
By doing some of the following, businesses can simply integrate the use of an editable QR code into their new standard operations:
Direct customers to your social media pages
During thelockdown, when everybody is forced to stay at home, most individuals become more active on social media.
One great way to market your product is by marketing it by the use of social media. To lead customers directly to your social media accounts is by using a social media QR code.
The social media QR code connects all of your social media channels in a QR. When scanned by a user, it will display all your social media links on their smartphone screen for easy viewing.
Direct customers to a video about how to shop contactless with your store
There are a lot of strategies to use QR codes in business. One is by using a video landing page, instead of verbal instruction on how to purchase your product, direct your customers by sharing a video on how to shop safely and adding a COVID-19 prevention reminder.
To easily share your video, you can convert it into a video QR code. Once scanned, it will display video content to the user’s mobile device.
You can print the video QR code on your shop windows, and print marketing materials.
Promote your brand through QR codes
Brand awareness is a big deal when it comes to small businesses. The more people that know your product, the more they have the potential to buy from you.
QR codes make it easy to promote brand awareness. QR codes, make branding easier because they are customizable as you can add personal touches like logo, custom frames, and call to action.
Because QR codes can link to so many different types of landing pages such as URL, YouTube, and social media, they can be used for social media engagement to boost awareness.
QR codes are becoming popular as a result of rapid technological advancements. It has become a new way to attract customers and drive more sales in many small businesses.
With the help of a QR code generator with logo online, businesses have a lot of options in how they can employ QR codes and can become more profitable if they fully integrate the use of it in their marketing efforts and even in operations.