Content marketing is hands down one of the most effective methods for attracting new customers and improving brand awareness. But while the relevance of content marketing is set in stone, the best practices, tools, tactics, and channels are continually evolving.
With this in mind, which market trends are relevant in 2020? And how can you create an effective content marketing strategy? Read on to find out 10 expert tips for content marketing in 2020.
Develop Content Marketing Goals
Did you know that nearly 3 in every 10 marketers don’t have specific marketing goals?
The first step to an effective content marketing strategy is ensuring every piece of content you create has a clear and measurable goal. What are you trying to achieve?
Update Older Content
The digital marketing industry is rapidly changing – and content can become outdated in less than a year. Updating older but well-performing content ensures you don’t lose your SEO juice.
Consider replacing obsolete links and images, performing updated keyword research, or rewriting parts of the articles in line with the ongoing trends and market demand.
Actionable and Relevant Content to Convert
Content marketing is a powerful way to capture leads and drive them into your sales funnel. The best blogging success stories show content to conversion patterns.
But to convert, you must start by understanding your target audience. What are your customer’s problems? And are you providing actionable content to meet their needs?
Visual Elements are Game Changers
Adding visual elements is undoubtedly among the top content marketing strategies in 2020. According to a HubSpot survey, 56% of 24-34-year-olds would prefer more video content from brands.
Similarly, Cisco predicts that visual elements such as video will dominate up to 82% of internet traffic by 2022. Hence relevant and high-quality visuals are bound to make your content more appealing to the target audience.
Utilize Influencer Marketing
Who wants to boost sales, visibility, and brand awareness? If the voice inside your head resonated with this question, consider leveraging influencer marketing.
In a nutshell, you collaborate with well-established influencers and ask them to share your content. This spread the brand to your target audience faster and more easily.
Encourage Social Sharing
According to 2019 statistics, there are over 3 billion social media users.
You can harness this expansive audience by placing social sharing buttons or Tweetable quotes throughout your blog posts and website pages. Make sure your social media accounts get tagged, so you can build an audience on Twitter, Facebook and LinkedIn, etc.
Create a Content Calendar
Creating and sharing valuable content consistently is key to building a strong brand image.
One useful technique to keep dishing out relevant content is by using a content calendar. To enhance the outcome, try integrating your content marketing goals with the calendar.
Utilize Local SEO
69% of internet users search local businesses regularly. What’s more, nearly half of all Google searches are localized. These statistics point to one thing – local SEO optimization.
Therefore, it’s important to tailor your headlines, keywords, and content based on local online searches.
Harness the Potential of Conversational Interfaces
When it comes to digital content, speed and relevance may make or break your content marketing strategy – and tapping into the potential of conversational interfaces, messenger apps, and chatbots facilitates both competencies.
They allow you to cut on costs and distribute relevant content quickly, which might be all it takes to convert a prospect into a customer.
Go Omni Channel
Which digital channel do you prefer; blogs, videos, podcasts, or infographics? Everyone has an individual preference when it comes to media consumption.
To ensure you don’t miss out on any content marketing opportunity, it’s advisable to convert your content into different distribution mediums.
Content marketing is clearly essential to improving your brand awareness in 2020 – as long as you apply it effectively. Leveraging the best practices and content marketing techniques (such as the 10 tips discussed in this article) can significantly increase the effectiveness of your strategy.
So, which content marketing tip are you planning to enforce in 2020?